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Move Out, Move On

In the broadcasting field, "blowing up" a station means that a station underwent a format change. Blowing up stations is nothing new, but it still catches people off-guard. Why stations change formats is usually for various reasons, be it ratings or something else. From the listener's perspective, I have yet to run into someone that was incredibly thankful that a station flipped. More often than not, I hear about people annoyed about such change. My 18-year-old cousin still complains about how the hard rock station in Dallas, the Eagle, flipped formats to Lite Rock a few years ago who then flipped to Tejano. I get the feeling that plenty of people pulling up 107.5 FM today will be wondering what happened to its smooth jazz format. No longer the Smooth Jazz 107.5 The Oasis, it's now MOViN' 107.5.

Instead of Dave Koz, Chris Botti and Kenny G, 107.5 now plays 50 Cent, Prince, Marvin Gaye and Will Smith. I'm sure my fellow blogging friend Kev will be happy to know that "the G Weasel" is not on that frequency anymore, but I'm sure there are plenty of others that aren't. The smooth jazz format itself relies less on older, free-form jazz and more on a modern mix of fusion and light rock that has jazzy and atmospheric leanings. For a lot of people, this music is perfect; it's instrumental, upbeat and it's not in-your-face. I'm sure another smooth jazz station will pop up here in Dallas, but for the time being, a number of people are at a loss today.

For me, I have a number of friends and colleagues that worked for the station, on the air and behind the scenes. I worked in their promotions department for almost a year doing a number of remote broadcasts at a variety of places (from small Cingular Wireless stores to the Dallas Museum of Art). While passing out stuff like concert tickets, I got to know quite a bit about the DJs and the audience that would come out. Never before or since have I seen such a strong dedication to a radio station. Oftentimes, people would tell me this was music that a wide range of tastes and ages could agree on.

You're not going to find me unloading a preachy tirade about the state of the radio field here. I will say this, with the format switch costing a number of people's jobs, this is just business plain and simple. Nothing personal is meant with the work that the people did at the station, but a change happened. I find myself really relating as today marks one year since I lost my full-time job. I won't lie that bouncing back hasn't been easy, but there have definitely been some really useful changes and growth in myself in this time. Somehow I get the feeling that's just starting with a number of other people today.

Comments

Anonymous said…
People still listen to the radio? I'm kidding, but I can't say I care much anymore. I gave up on radio around 1995. I hate the fact that radio has gone so far downhill, but it IS a business, and businesses have to go with what makes the most money.
Per-Ola said…
Was just going to the OASIS web site to point it out for some friends in Sweden, and see it is "dead"! Shame on you CBS Radio!

I moved to DFW in 1993 and OASIS quickly became part of my life. 107.5 was number on the number "one" on the dial in my cars, albeit the music selection was a bit "thin" in the early years. If you listed one full day, it sounded like all the records had been played at least once by the evening. That changed over time though and many memories are from the fun events/parties arranged by OASIS and its staff (many of them at Sambuca in Addison).

In 1998 I moved to the Seattle area, and found KWJZ, a great station that unfortunately has somewhat poor reception in the area where we live along the lake (Washington). Price we pay for a beautiful topography...

Upon any visit to DFW after wards though (about every two months..) 107.5 was on the dial before leaving the new rental car garage at DFW.

Oh well, with OASIS gone, one less reason to visit the Dallas... (just kidding)
Kev said…
One other angle that I forgot to mention in my own post on this subject is that the only thing I could say in the Oasis' favor was that it did provide some commercial sponsorship of "real" jazz concerts (especially free ones), and I'm not sure what will fill that void; KNTU certainly doesn't have the budget to do that.

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