A little over two years ago, I did a rant on Just For Men. Finding their intent for men to be "real" by coloring their hair, I said plenty that I still agree with. Well, with a new ad campaign for a product that keeps some of the gray hair demands a new rant. However, Steve over at the A.V. Club wrote a pretty spot-on rant on it today. Read and enjoy the groan, especially after watching the commercial.