Tuesday, March 22, 2011

Fast food for yuppies

As the wait continues for In-N-Out's Texas debut, Matt and I decided to check out Elevation Burger. I had heard some good things about the place, so I figured it would be worth my time.

I'm no expert when it comes to burger places, but Snuffer's remains a must-visit place for me. Even though I visit the place (maybe) once a year, I hold the place in the highest regard. Now after having Elevation, I think I've got a tie going on.

Elevation makes a big deal about the quality of their beef, and it is something to cheer about. Matter of fact, that's probably the best thing about their food. Yes, this was still a greasy burger, but it didn't taste like processed meat claiming to be 100 percent beef. Plus, the added cheddar was absolutely delightful.

While the amount of fries they gave me was a little too much (and their prices were a tad high), I see plenty of reasons to go back to the place.

As Matt and I left the parking lot, he declared the place was "fast food for yuppies." We had a good chuckle, but it made me reflect on a few things.

I figured out a while ago that if you want good food (as in, it tastes good and is good for you), you have to pay a little more for it. When it comes to burgers and fries, I rarely eat them. Matter of fact, if I have a burger, it's usually at a barbeque at my house or a friend's house. This is not the kind of stuff I eat on a weekly basis. If I do have a desire for one, I prefer to not eat at McDonald's or Burger King simply as a matter of taste, not because of business practices.

So if I'm going to have a burger, I want it to taste good. I want something good since I like to eat vegetarian stuff most of the time. While it's usually chicken, steak, hamburgers, or hot dogs also fit the bill.

Maybe this mindset puts me in a prime target demographic for Elevation. I guess I am a yuppie by association. But the way I see it, choosing to eat the food you want to eat instead of trying to impress people with what you eat is a very different sort of thing. You're going to be typecast wherever you eat, so it best be a place you like to eat.

1 comment:

Paul T Tran said...

Hi Eric,

Thanks for the compliment! I manage franchise growth for the brand, and it means a lot that we have local fans helping us get the word out there; here's to our mission of changing our world's eating habits, and not suffering taste in the process!