A few months ago, I heard some rumblings about this band called Autolux. They opened for Secret Machines and Moving Units on a recent tour that came through Dallas. I heard all this talk about how Autolux was better than the headliners ("Did you see Autolux? Man, they were incredible!"). Well, they played Dallas last night with the Raveonettes and a few of my friends suggested I go see the show. I didn't go to the show and haven't talked to anybody that went to the show, but I have to talk about this. Why? Because this my friends, is how hype begins.
This kind of hype is nothing new, but lets display some recurring patterns for the unitiated:
-Band gets talked about on message boards, shows, blogs, etc. ("There's this new band called _____ and I think they're awesome.")
-Band prepares album as buzz words are tossed around. ("This could be awesome!", "I'm really curious to see what this band can do")
-The album leaks onto the internet and people critique it on message boards.
-Mixed reactions to the album are abound ("This is brilliant!", "This is OK . . . ", "Meh . . . ", "What's so great about this band?")
-The album is released and reviewed. More mixed reactions come out. ("This is really brilliant!", "This is just OK . . ." "I think it's very 'meh'", "I don't get what's so great about this band")
-If this album is mostly perceived as fresh, interest grows.
-If this is not mostly perceived as fresh, interest goes elsewhere.
Right now, Autlox is perceived as fresh with a lot of untapped potential. This, in my opinion, may be the biggest form of praise out there. When you have a young band that has a decent-sounding CD and great live show, people's imaginations go wild. The band is on Sony, almost solidifying more talk on message boards, blogs and review sites with the kind of marketing/publicity money a major can through around.
Autolux's sound is best described in the vein of My Bloody Valentine and other late-80s/early-90s shoegazer/dream pop. A band in this vein is a welcome change in a day and age of bands more interested in late-70s/early-80s post-punk. Add in the fact that their music is pretty good and their live show is pretty good too adds more attention to the band.
Who knows if a dream pop revival is coming our way in the next few months. For now, I will watch this cycle and see if my predictions are correct.