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Tuesday, June 28, 2005

Major or Minor Threat? (update)

Dischord released this statement about Nike's usage of Minor Threat's album art for an ad:

To longtime fans and supporters of Minor Threat and Dischord this must seem like just another familiar example of mainstream corporations attempting to to assimilate underground culture to turn a buck. However it is more disheartening to us to think that Nike may be successful in using this imagery to fool kids, just beginning to becoming familiar with skate culture, underground music and DIY ideals, into thinking that the general ethos of this label, and Minor Threat in particular, can somehow be linked to Nike's mission. In any regard, we would like to thank the many people who have written to us in the last several days to express their outrage, support and encouragement.

Punknews.org scooped Nike's response:

Nike Skateboarding sincerely apologizes for the creation of a tour poster inspired by Minor Threat's album cover. Despite rumors being circulated, Wieden & Kennedy and Odopod had nothing to do with the creation of this tour poster and should not be held accountable. To set the record straight, Nike Skateboarding's "Major Threat" Tour poster was designed, executed and promoted by skateboarders, for skateboarders. All of the Nike employees responsible for the creation of the tour flyer are fans of both Minor Threat and Dischord records and have nothing but respect for both.
Minor Threat's music and iconographic album cover have been an inspiration to countless skateboarders since the album came out in 1984. And for the members of the Nike Skateboarding staff, this is no different. Because of the album's strong imagery and because our East Coast tour ends in Washington DC, we felt that it was a perfect fit. This was a poor judgment call and should not have been executed without consulting Minor Threat and Dischord Records.
We apologize for any problems this may have caused, and want to make very clear that we have no relationship with the members of Minor Threat, Dischord Records and they have not endorsed our products.
Every effort has been made to remove and dispose of all flyers (both print and digital). Again, Nike Skateboarding sincerely apologizes to Minor Threat and Dischord Records.




My opinion: apology accepted.

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